“Worship me or go to Hell!”, doesn’t sound like love to me, more like an abusive relationship.
I never met a believer who believed he/she was going to Hell, and yet I never met a believer who didn’t do the type of things people go to Hell for. Hell is for others.
If your believer friends are not trying to convert you, then they’re not your friends. If you thought your friends were going to burn in Hell for eternity, wouldn’t u try to save them? Just saying.
Most believers simply assume they’re going to Heaven. I don’t think they’d be as many of them if they assumed Hell was just as likely as a final destination.